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Lausanne Summit Delves Into Modern Sports Engagement

Yesterday, iSportconnect’s 2019 Lausanne Summit brought together some of the key leaders from the world of sport business, to debate hot topics related to modern sports engagement, including digital and content strategies, the future of rights and OTT, globalisation of data and how to push commercial growth within federations. Powered by PwC and organised in association with ThinkSport, the event was also an excellent opportunity to present some key outcomes of PwC’s 2019 Sports Survey.

PwC 2019 Sports Survey highlights

The 2019 and fourth edition collected the views of 580 industry leaders coming from 49 countries on growth expectations and a wide range of strategic and organisational topics. While assessing the overall state of the industry, this year’s survey zones in on three important themes: the need for innovation within established sports organisations, the value of direct-to-consumer media distribution and the role of sports federations going forward. 

Sports industry leaders expect the sector’s growth to continue at a healthy annual rate of 6.4% in the next 3-5 years, albeit below the 7.4% seen in the past 3-5 years. Interestingly, compared to last year, in this years’ edition respondents foresee for the next 3-5 years slightly lower growth rates overall and across revenue streams. This is interpreted as a sign of concern and uncertainty around the business impact of changing consumption behaviour of younger generations.

While 94 per cent of all sport leaders worldwide recognise the importance of transformation and innovation, just 47 per cent are implementing concrete innovation strategies. The survey claims that sport organisations will need to refocus on the right combination of enabling structures, processes and people to make this happen and remain relevant in an increasingly competitive and disrupted industry.

Top speakers on hot topics

As at previous Summit editions, the event provided for world-class speakers including David Hopkinson, Global Head of Partnerships at Real Madrid; Anand Narayanan, Head of Digital Marketing at Panasonic; Marie Owens Thomsen, Chief Economist at Indosuez Wealth Management; Ed Barton, Chief Entertainment Analyst at Ovum; Dhaval Ponda, Global Head of Business Development at TATA Communications; and Christian Volk, Director of eFootball and Gaming at FIFA, to name just a few. 

Click here to read iSportconnect’s news story and learn more about the presentations and panel discussions during the Lausanne Summit.

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