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Nielsen Sports Global Industry Trends 2018 Report available now
Nielsen Sports, silver partner of ThinkSports’s new sport and innovation event THE SPOT, just published its detailed report about commercial trends in sport 2018. The report reveals that sports must work harder than ever to obtain, retain and grow their fan bases and revenue streams. That work starts with understanding what is happening in the industry and figuring out what it means for each organisation. Nielsen Sports interviewed industry executives from brands, media and rights holders around the world, and cross-referenced with input from their own experts to present an outline of the most important broad trends shaping the sports business landscape in 2018.
Click here to download the full report.
The report will also be distributed to all participants of THE SPOT, which will take place at the SwissTech Convention Center in Lausanne on 15 and 16 May 2018.During the conference part of the event, Nielsen Sports will share their various insights into fan engagement, value measurements in esports and much more.
About Nielsen Sports
Nielsen Sports is the leading source of sports measurement, analytics and insights around the world. With unrivaled data, products and consulting services, the company is uniquely positioned to provide federations, leagues, teams, brands and agencies with global solutions to optimize sponsorship portfolios and maximize investments in sports. Nielsen Sports is deeply committed to developing new offerings that meet client needs, and last year launched a Nielsen Esports business vertical; created a new unified media measurement platform; and acquired artificial intelligence technology that will help shape the future of the sports business. Nielsen Sports is part of Nielsen Holdings plc (NYSE:NLSN) a S&P 500 company with operations in over 100 countries, covering more than 90% of the world’s population. Learn more here.