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Smart Talks | Digital Cycling
Cycling was one of the sports which was quick in developing new virtual competition formats when the COVID-19 pandemic started to cause the cancellation or postponement of many sport events. This second edition of Smart Talks reveals how the current health crisis gave a boost to digital cycling and made it rather easy to get all stakeholders on board. Check out the views of an athlete, an owner of a team, a race organiser and a representative of the governing body and how they see the potential of digital cycling in adding value to the sport in the long-term.