Sportradar acquires Optima

A major provider of sports data and content based in Switzerland, Sportradar announced last week that it has acquired the award-winning omnichannel sports betting and gaming platform Optima, effective immediately.

Optima will extend Sportradar’s betting services portfolio, helping it to become a full-service B2B data, betting, trading and player management platform. Sportradar sees this as an opportunity to create a global one-stop-shop technology and services business capable of offering a complete turnkey solution, including a dedicated sports betting and iGaming platform supported by existing leading sports data, risk management and marketing services.

As a key part of Sportradar’s future growth strategy, the company will now offer the entire betting and gaming value chain in both established and emerging markets as they become regulated.  

Click here to read the full Sportradar press release.