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Think tank meeting explores trends in sports industry

A group of leaders from international federations and sport event organisers gathered in Lausanne this week to brainstorm, learn and discuss about the future of sport and global commercial trends in the industry. Co-organised by ThinkSport and Nielsen Sports, this first think tank session of its kind was held at the FIVB headquarters and aimed to bring together sports experts with an open mind and a drive for innovation.

FAI Secretary General Susanne Schödel was one of the participants and said after the meeting: “This think tank session was a great opportunity to meet colleagues from other international federations for in-depth discussions on the future of sport.”

Highlighting the presentation of ASOIF Executive Director Andrew Ryan on ASOIF’s recent study on this very topic, Schödel said: “The ASOIF study is a milestone in describing current and future challenges for IFs. It was refreshing to understand the vast amount of knowledge and data relevant for our sports which is behind the study. It really is a valuable resource IFs should rely on, together with their NFs.”

Mike Wragg, Global Head of Research at Nielsen Sports revealed some insights resulting from their annual research into commercial trends in sport – valuable information which, as the group agreed, can help sport organisations and other stakeholders in the industry anticipate and tackle challenges in fields like entertainment, sponsorship and data revolution. 

ThinkSport Director Anna Hellman said at the sidelines of the meeting: “This session is an experiment! We are constantly thinking of new and appealing ways to facilitate the knowledge exchange between sport stakeholders and support progress in sport. I feel today’s format has worked well for this group and resulted in positive dynamics as well as interesting discussions.”

Future trends in sport and fresh solutions will also be at the heart of the new Sport Innovation Hub, currently being developed in the region. Learn more here.​