The topic of the Seminar will be focused on the question ‘How to develop influencer and ambassador marketing strategies to grow your sport?’ and will take place at the Maison du Sport International on February 25th, 2020, from 9.00 to 12.00.

Our specialists Sama Al Naib, Digital Director & Head of Influencer Strategy Europe & Africa at Burson Cohn & Wolfe (BCW) and Wiam Firouzabadi, Founder and Managing Director of the Vojood Media Group will provide for a general introduction into the topic and insights into their daily work, providing participants with tips that IF teams can implement straight away to achieve more impactful digital marketing strategies.

08.45 – 09.00 Welcome Coffee
09.00 – 09.05 Introduction – Lausanne Olympic Capital 
09.05 – 10.00 What is Influencer Marketing? – Sama Al-Naib (BCW Global)
10.00 – 10.30 Networking Break
10.30 – 11.15 The daily work of and with influencers – Wiam Firouzabadi (Vojood.com)
11.15 – 11.45 Interactive Q&A Session with Sama Al-Naib and Wiam Firouzabadi
11.45 onwards Networking & Sandwiches

Each federation can send as many participants as it would like. The registration deadline is Friday, February 21st.