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Innovation alert: On uses beans to create new shoe

A new running shoe made out of castor beans, fully recyclable and only purchasable by paying a monthly fee of CHF 35.00: that’s “Cyclon”, developed by On, the Zurich based running shoes and clothing company known for pushing new ideas, material and technologies.

The philosophy of the manufacturers for the new shoe which is designed for training and racing at speed:

“Run in them, return them and we give you new beans sorry, shoes. And repeat. Own the run, not the shoe.”

Cyclon is a zero-waste product with a backloop system in place, where products become raw materials for new products which enables the reuse of the materials, so no products end up as waste. 

Got curious about this innovative product and business model? Go to https://www.on-running.com/en-ch/cyclon to find out more or here to read the press release.

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