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New report looks into most attractive employers in sport in 2021

A new study conducted by the Swiss-based company iWorkinSport, has identified FIFA, football’s world governing body, the International Olympic Committee and UEFA, the continental governing body for football, as the top 3 most attractive employers for those who already work, or wish to work, in sport.

More than 1,000 people from all continents were surveyed (with the majority already working in sport) and asked the simple question:

“If you could choose to work anywhere in sport, where would that be?” Initially, the respondents chose organisations divided into nine categories, and at the end, they indicated one single preferred choice, overall – the “Employer of their Dreams”.

The American sporting goods giant Nike and the English Premier League club Manchester United wrap up the Top 5, while the two Spanish soccer powerhouses, Real Madrid and Barcelona, follow in sixth and seventh place. Energy drink/ media company and prominent sports sponsor Red Bull appears in eighth place, with the NBA, in ninth and the German sports brand Adidas closing the Top 10.

The publication also features rankings of the most attractive employers in sport divided in the following categories: Football Clubs, Sports Teams (other than Football), Sports Teams in the USA, Sports Leagues, Sports Governing Bodies, Event Organisers, Sports Marketing Agencies, Sponsors, and Sporting Goods Companies.


Top 20 overall

In terms of types of organisations, sports professionals showed a preference for the excitement of working at a sports team (38% of the responses). Governing bodies (20%), Event Organisers (13%) and Sports Leagues (12%) follow. Sports Marketing agencies, sponsors and sporting goods brands were also named as places candidates would prefer to work.

Additionally, the report presents the aspects that candidates rate as most important when deciding where they would like to work.

To download the full report, click here.

Read here the full news story by iWorkinSport.

iWorkinSport Founder and Managing Partner, Joao Frigerio, said:

“When we think about the ‘job market’, we immediately think of candidates looking for jobs, but the truth is that organisations search for (the right) talent as much as candidates look for work. In that sense, it is paramount that the industry players understand how they rate in terms of Employer Branding. It is also crucial to understand what candidates and employees most value when deciding to accept a job offer. That’s why we decided to produce such a comprehensive study”.

Virtual Job Fair
iWorkinSport connects employers and talent, as well as promotes education and career growth in
sport. In addition to the traditional Job Fair, iWorkinSport organises two online events: the Education Virtual Expo and the Virtual Job Fair. The latest virtual job fair took place on 21 May 2021 and brought together 23 world-class sports (or sports-related) organisations and candidates from renown sports management programmes. The recruiting companies came from 10 countries, in four continents, while a very diverse scope of candidates came from 50 different countries, from all continents, making the virtual event a truly international one. Among the recruiting companies, there were high-profile governing bodies, sporting goods companies, sports marketing agencies, sports technology companies, event organisers, sports leagues, sports media companies and others. Learn more here.

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